Topic Ideas

Looking for topics and panel ideas for future Social Media Club Phoenix meetings. Review what others have proposed or add your own…

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  1. Why Social Media Might Not be Good for Your Business

    Many reasons why businesses might not want, or be ready for social media.

    47 votes
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    • What Social Media Monitoring Reports Actually MEAN and What to DO About Them

      I really enjoyed the "Social Media Monitoring" topic. I got a lot out of it, but I'm still confused about the specifics of how to use it. For example, I'm on the MarCom Committee at a local non-profit and we were trying to figure out how to attract more people to our website. I viewed the SEO tables and charts (and I've used Google Analytics to see what it says about visitors), but I haven't the foggiest what all of it means.

      Could we have a meeting about the specifics on what, exactly, to DO with the nifty charts and…

      47 votes
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      • Social media measurement

        What does it mean to measure your companies social media presence and involvement? What are the best tools to use? What low cost tools are out there that I can trust? What are the metrics I should be measuring? Who should I compare my results to?

        40 votes
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        • Using SM to market your services

          How to use SM to market your services/self (cultivate interest instead of annoyance)

          39 votes
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          • Social Media for the Job Seeker

            How do job seekers develop an online brand, web resume, positive google quotient and professional online social media strategy to land the job?
            -Which are the best job seeker social sites?
            -What should they avoid?
            -Case studies on successful campaigns

            33 votes
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            • Convincing the Social Media Haters

              Kind of a spin-off of the idea from Charlene Li (winning over the social media curmudgeons), but rather an updated topics on the latest in winning over traditional media users to shift the mindset that social media is valuable, not a threat.

              23 votes
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              • Find The Social Media Voice For Your Company

                In a business with 10 or more employees, how do you figure out which person is best suited for being the day-to-day voice for your social media presence? Is it the owner? The head of marketing? Customer service? How can a small business find the right staff person? And then, how much rope do you give them online? How much supervision and review should you do?

                18 votes
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                • Launching Social media with Email / Email and Social integration.

                  Social Media and email are so similar when you look at the core principals. Would love a panel on the subject.

                  18 votes
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                  • Social Media and Mobile

                    According to the latest comscore data, 35% of smartphone users access social networking sites via their mobile browser and mobile browser access of Facebook and Twitter is seeing tripe digit growth. How do communicators tailor experiences on social networks for smartphone users?

                    18 votes
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                    • 13 votes
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                      • I'll Show You Mine If You Show Me Yours

                        When you make a mistake in social media, it can be horribly visible (or horribly invisible). Let's get real and share social media faux pas and plans that failed. Share how you recovered, your post-mortem analysis, and help us avoid making the same mistakes.

                        11 votes
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                          1 comment  ·  Admin →
                        • Solving Real Life Problems with Social Media

                          That is, not for business or non-profit. Just other areas where social media has helped us solve problems where we couldn't before.

                          11 votes
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                          • How should children use SM?

                            Are you kids on Myspace, Facebook, Twitter, etc? Should they be? What are reasonable things to allow at certain ages.

                            11 votes
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                            • Death to Shiny Objects

                              Moving from a tactical, tools-based social media program to an ongoing, strategic plan.

                              10 votes
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                              • Social Media Use Case Showdown

                                Is social media better for customer acquisition, or for customer loyalty and retention? Two sides face off in an invigorating debate.

                                10 votes
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                                  1 comment  ·  Admin →
                                • Navigating negative sentiment via Soical Media

                                  How to effectively engage and respond to negative comments on your business or brand, and build trust and positive experiences that neutralize - or even better - make unhappy customers into happy ones.

                                  9 votes
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                                  • Protecting the Social Media Kool-Aid

                                    Motivations for participating in, and value derived from, social media vary drastically and will get more muddied as more users adopt. Do early adopters, heavy users and professionals who understand the space have a responsibility to protect the core values?

                                    8 votes
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                                    • SM in Healthcare

                                      How do doctors and healthcare professionals use SM? What are added privacy concerns?

                                      8 votes
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                                      • What Is Big Brother Really Watching?

                                        Recently, it became public knowledge that the IRS is training their agents to monitor social media in conjunction with audits and fraud investigations. What are they really looking at? Am I saying things that trigger red flags even though I'm squeaky clean in my business books? What do I reveal about my personal activities that are helping the IRS? Does my business travel log contradict Foursquare? etc.

                                        7 votes
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                                        • Law Enforcement & Social Media

                                          Put together a panel of law enforcement professionals who use Social Media to help them enhance their job and accomplish their duties.

                                          Related post on Mashable: http://mashable.com/2010/03/17/law-enforcement-social-media/

                                          4 votes
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